Laura Clark Geist, Automotive News, Jean Halliday, Advertising Age, David Kiley, BusinessWeek

This EXTRA clip is from: “Ad It Up”

Automakers spend millions of dollars on advertising each year but is this investment being spent in the right areas? On this edition of Autoline EXTRA, John and his panel discuss how automakers are advertising in more non-traditional forms of media to try and capture a younger audience and also what automakers may do in the future to advertise their products. The panel includes Jean Halliday from Advertising Age, David Kiley of BusinessWeek and Laura Clark Geist from Automotive News.