2008 Super Bowl Spots

Segment 1 from “Ad It Up”

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Sunday, 3/9 @ 7:00am ET
Thursday, 3/13 @ 4:30am ET

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Podcast:

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  1. Entire Show: Watch Entire Show

  2. Segment 1: 2008 Super Bowl Spots

    Panel:

    • Laura Clark Geist, Automotive News
    • Jean Halliday, Advertising Age
    • David Kiley, BusinessWeek
    (6:51)

  3. Segment 2: Product & Technology Ads

    Panel:

    • Laura Clark Geist, Automotive News
    • Jean Halliday, Advertising Age
    • David Kiley, BusinessWeek
    (5:47)

  4. Segment 3: "Green" Advertising

    Panel:

    • Laura Clark Geist, Automotive News
    • Jean Halliday, Advertising Age
    • David Kiley, BusinessWeek
    (6:35)

  5. EXTRA: Laura Clark Geist, Automotive News, Jean Halliday, Advertising Age, David Kiley, BusinessWeek


    (7:24)

Synopsis

Though the advertising world has so far steered clear of this '80s lament to teen angst by the Violent Femmes, it seems to have co-opted most every other element in recent pop culture. From movies to celebrities to music, advertising has been going back to the future -- so to speak -- seemingly more than ever with the auto industry arguably leading the way. From soundtracks by Led Zeppelin, Iggy Pop & T. Rex, to this year's Super Bowl homage to a classic moment of cinematic horror, it appears that creatives are attempting to sell cars through the memories of today's 40-somethings.

On this week's Autoline, join John McElroy along with three of today's top advertising reporters as they critique some of the latest campaigns from a variety of manufacturers. Ads from Audi, GM, and Hyundai, to name a few, are reviewed by Jean Halliday from Advertising Age, David Kiley of BusinessWeek and Laura Clark Geist from Automotive News.

So go ahead and "add" Autoline to your viewing schedule and get a comprehensive look at the latest offerings from the world of automotive advertising.