For more than 40 years, the Management Briefing Seminars have served as a forum to address critical issues and emerging trends in the auto industry. Organized by the Center for Automotive Research, MBS is designed to encourage relationships and enhance communication amongst the 1,200 industry, academic, and government leaders who attend this event every year.



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MBS Interview: Dr. David Cole, Chairman Center for Automotive Research
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Dr. David Cole
Chairman Center for Automotive Research
Dr. Cole talks about "Transcending Turbulence," the theme of this year's Management Briefing Seminars. He believes the industry is poised for a dramatic turnaround in the next couple of years thanks to: The 2007 UAW labor contracts, the development of advanced power-trains, the introduction of new fuels and battery technology, combined with a massive reduction in vehicle production capacity. Cole says they point to much brighter and more profitable days ahead.
MBS Interview: Dave Taylor, VP, Automotive Industry Marketing, Siemens PLM Software
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Dave Taylor
VP, Automotive Industry Marketing, Siemens PLM Software
Mr. Taylor discusses how Siemens Product Lifecycle Management software can help automakers design more environmentally-friendly vehicles and how it can reduce warranty costs by allowing carmakers to test and validate products through computer simulation. He talks about how Siemens PLM software can help connect manufacturing and product development to save time and money.
MBS Interview: Brett Smith, Center for Automotive Research
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Brett Smith
Center for Automotive Research
Mr. Smith talks about how the vehicle customization industry is shifting focus from trucks to smaller cars as gas prices climb and how diverse this segment of the auto industry is. He also discusses how automakers are developing vehicle-to-vehicle communication and how this new technology could shape the future of driving.
MBS Interview: Jim Epolito, President and CEO, Michigan Economic Development Corporation
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Jim Epolito
President and CEO, Michigan Economic Development Corporation
Mr. Epolito discusses the country's recent economic downturn and how it's affected the state of Michigan. He discusses about how the MEDC brought $1.2 billion in business to the state of Michigan and how its working to get more companies and industries to locate in the state. He also talks about how Michigan recently came in second place to Tennessee in its bid to be the home of a new Volkswagen manufacturing plant.
MBS Interview: Jay Baron, President and CEO, Center for Automotive Research
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Jay Baron
President and CEO, Center for Automotive Research
Mr. Baron talks about the difficulties facing OEMs as consumer demand rapidly shifts from trucks to smaller cars. He discusses some of the good things that have been happening in the industry, namely the solid quality of today's cars and the amazing productivity levels achieved by almost every automaker. He discusses why the industry is uncertain about which alternative power-trains will become popular, and why automakers need to be more flexible to meet changing consumer demands.
MBS Interview: Jay Baron, President and CEO, Center for Automotive Research
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Jay Baron
President and CEO, Center for Automotive Research
Mr. Baron discusses the global auto industry and how 80 percent of it is located outside of the United States. He mentions that even though the industry in the U.S. is facing hard times the 80 percent that isn't located here is doing quite well. He also talks about how companies can grow tremendously if they go global as well as some of the benefits and pitfalls of globalization.
MBS Interview: Jay Baron, President and CEO, Center for Automotive Research
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Jay Baron
President and CEO, Center for Automotive Research
Mr. Baron discusses some of the new fuel economy-boosting technologies that will soon come to market. Specifically he mentions technologies like turbocharging, small displacement engines and dual-clutch automatic transmissions. He talks about the emerging lithium-ion battery sector and how most of that industry is centered in Asia. He notes that the U.S. needs a push to develop more advanced lithium-ion technologies so the country doesn't trade its dependency on oil for dependency on lithium.
MBS Interview: Kim Hill, Center for Automotive Research
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Kim Hill
Center for Automotive Research
Mr. Hill discusses climate change, fuel efficiency and energy. He points out that the auto industry is the only one that's been targeted by environmentalists and government legislation to reduce CO2 emissions. He mentions that oil, gas and coal industries need to bear some of the burden of environmental legislation, not just the auto industry. He also talks about future light-weight materials and how they'll change the automobile as we know it.
MBS Interview: Richard Gerth, Center for Automotive Research
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Richard Gerth
Center for Automotive Research
Mr. Gerth talks about innovation as well as something called "generational expectations;" which deals with how different generations of people perceive new products. Companies have to be aware that they're not developing products for people today but for people in the future, when the product actually comes to market. He also touches on how corporate innovation has changed and how companies reinvent themselves.
MBS Interview: Sanjay Rishi, Global Auto Industry Leader, IBM
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Sanjay Rishi
Global Auto Industry Leader, IBM
Mr. Rishi talks about an exhaustive study from IBM that forecasts what the auto industry will look like in the year 2020. The company recently conducted this study by interviewing 127 different people from OEMs, suppliers, specialty manufacturers, futurists and academia to help paint a picture of what the industry will look like in the future. Some of the findings are surprising, and have uncovered several intriguing new business models.
MBS Interview: Sanjay Rishi, Global Auto Industry Leader, IBM
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Sanjay Rishi
Global Auto Industry Leader, IBM
Mr. Rishi talks more about IBM's Automotive 2020 study. He mentions that vehicles in the future will be radically different from what they are today, particularly from a sustainability and environment standpoint. He also discusses the public's unrealistic expectations of future cars. He talks about how connected-vehicle communications will be available by then and how future cars will seamlessly integrate people's lifestyles between their vehicle, their home and their office.
MBS Interview: Sanjay Rishi, Global Auto Industry Leader, IBM
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Sanjay Rishi
Global Auto Industry Leader, IBM
Mr. Rishi discusses how the auto industry will grow in the future. He says the industry is very optimistic that emerging markets will bring growth. He talks about how by 2020 people will buy vehicles based on their everyday needs and not on their maximum needs, such as buying a bigger vehicle on the expectation of taking a cross-country vacation some day. This buying model also supports an "expandable garage" where lessees can get different vehicles based on their needs, and change that every week. He predicts that by 2020 every vehicle will have a hybridized drive-train of some sort.
MBS Interview: Steve Underwood, Center for Automotive Research
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Steve Underwood
Center for Automotive Research
Mr. Underwood discusses some of the advanced automotive technologies that are coming in the not-too distant future. He talks about how the auto industry is shifting from building mechanical vehicles to producing electronic ones and how this shift will help people stay as connected when they're on the road as they are when they're at work or at home.

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